西夏菠蘿C產(chǎn)品升級(jí)，嘉士伯總部及西夏品牌方面提出需要保留原菠蘿C品牌結(jié)構(gòu)，視覺(jué)方面可以創(chuàng)新，所以新產(chǎn)品主要以菠蘿C的產(chǎn)品名稱為主視覺(jué)展開(kāi)設(shè)計(jì)，底圖菠蘿造型采用剪影式的表現(xiàn)形式，形成圖形識(shí)別符號(hào)化，包裝整體以橙和亮黃色為主色，產(chǎn)品包裝靚麗、時(shí)尚，符合終端女性為主消費(fèi)群體定位，這是西夏菠蘿C又一次升華，相信新產(chǎn)品上市必將大賣。
As product upgrading of Xixia pineapple C, Carlsberg's headquarters and Xixia's brand proposed to retain the original pineapple C brand structure, so the new product is mainly designed by the product name of pineapple C. The pineapple shape in the base drawing adopts the form of silhouette to form the symbol of graphic recognition. The overall packaging is mainly orange and bright yellow, and the product packaging is beautiful and fashionable, which is in line with the positioning of terminal women as the main consumer group. This is another sublimation of Xixia pineapple C. I believe that the new product will be sold well on the market.
